Company Photo Day!

Since we've hired Gwen as a full-time employee, once again, it was time to get company pictures taken.

And as always, we went to visit our old friend Tom Raffelt over at New England Studio. Tom is the only photographer who can make taking pictures fun for me. If you need some professional photos taken for your website, we always recommend Tom -- he does a great job, plus he's lots of fun to work with!

We wanted one photo of all three of us, plus individual head shots to appear on the site.

We brought along one inflatable penguin, which we got from Ryan Ozimek at Joomla Day New England. (Thank you, Ryan!!!) The penguin is the symbol of open source software, and it just seemed to fit the mood of what we were trying to achieve. We wanted to convey that we're fun and approachable, but we didn't want to be unprofessional.

The photo came out great!

Tom told us that he needed an hour to get things touched up in Photoshop and burned on a CD. As it was lunchtime, we went over to Fritz's...

As Mike Hoefer tweeted, "Three women walk into a restaurant with an inflatable penguin..."

Professional photos are so important for your website, so make sure you take the time and pay the money to get them done right. Just look at the difference between the first, beautiful photo, and my crappy cell phone photo just below, which is poorly lit and badly exposed. Unfortunately, we see photos like this on websites all the time.

Remember that photos sell the product. In this case, Gwen, Heidi, and I ARE the product. This photo has really improved the look of the 4Web site and we are very happy with the outcome!

Have you updated the photos on your site lately?