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I exaggerate perhaps only a little.

I'm typically the one at 4Web who gets stuck getting all of the content for the website into Joomla, if it's a new site that we're developing, or if we're porting content from a previously static site. (If it's an old database driven site of some type, then Bill gets the honors. :-)

 I feel like days of my life have  been spent creating a new section, a new category, a new article, lather rinse repeat.

Much of the time spent creating all of those articles is clicking the new button (wait), enter title, choose section and category, click the HTML button (wait), paste, save (wait), click new (wait)...

Mass Content allows you to make up to 10 articles all on one screen.  Enter the title, choose a section and category, and start pasting in your HTML from Dreamweaver or wherever you've generated it. (It doesn't seem to support a WYSIWYG editor -- which hasn't slowed me down.)

Don't have any "real" content from the client? No problem. Enter some lorem ipsum for the first article, then check the box that says copy that content for the rest of the articles on the page. It creates your articles without copying and pasting lorem ipsum over and over again.

Mass Content also allows you to create sections and categories en masse, in the same type of way.

I strongly encourage its use on your site! Don't go old and grey entering content, categories, and sections.