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Jan 23
2009
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I am not a graphic designer. I can't draw stick figures well, and I always wear jeans, khakis, or black pants because I've been told they match everything.
But I've worked with enough graphic designers through the years to know that there are rules to working in a given medium, and there are limitations to that medium as well. For example, if you're making a rack card, those are a certain fixed dimension. You may want to make a bigger design, but you have to work within the limitations of the medium - in this case, the paper, which must fit in the spot on a rack. Perhaps your client only has enough money to afford 2 colors, or 4 colors on one side and black and white on the other. Again, a medium limitation. Yet you never hear print designers complaining about these limitations. They're part of the job; they go with the territory.
I also assume, as a code geek, that I don't know a darn thing about working in print. I hear terms like "4 color" or "bleed" tossed around, and I eventually figure out what they mean. I own a copy of InDesign, and I know where the text tool is. These things absolutely do not make me a print design expert. If I need something printed, I always hire someone who knows what they're doing, like Meg McCarthy.

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